Halo and Devil Effect Essay Example

Halo and Devil Effect Paper In our lives we can make many unconscious decisions based on cognitive perceptions. For example, when one thinks of the company Apple, they automatically make an association with the iPod/iPhone. When one thinks of an obese person, unfortunately, they automatically think of someone who is lazy and irresponsible. The previous were two examples of what is known as the halo effect and the devil effect. In this paper I will be discussing how the halo effect can be both positive and negative, depending on whether or not it is affecting a person or product. I will also be discussing how the devil effect is something that is always negative because it is basically an assumption that doesn’t allow room for a real evaluation of a person or product. According to Interplay: The Process of Interpersonal Communication, written by Ronald B. Alder, Lawrence B. Rosenfeld, and Russell F. Proctor II, the halo effect is, â€Å"the tendency to form an overall positive impression of a person [or product] on the basis of one positive characteristic† (396). The halo effect can be very effective and good for products. What I mean by this is that is can help with company sales, like we can see with Apple. According to the article Creating the Brand Halo Effect. † Branding Strategy Insider, written by Derrick Daye and Brad VanAuken, â€Å"Profits were up 384 percent. And the stock was up 177 percent. And Apple’s net profit margin increased from 3. 3 percent to 9. 6 percent, an astonishing jump. Apple put the bulk of its marketing budget behind the iPod creating a halo effect that helped the entire Apple product line. We will write a custom essay sample on Halo and Devil Effect specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Halo and Devil Effect specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Halo and Devil Effect specifically for you FOR ONLY $16.38 $13.9/page Hire Writer † We can see that customers have this psychological association or imprint of the â€Å"iPod† with â€Å"Apple† because of a strategic/ marketing move by the company: â€Å"To cut through the clutter in today’s overcommunicated society, place your marketing dollars on your best horse. Then let that product or service serve as a ‘halo effect’ for the rest of the line. † This is exactly what Apple did and it worked out in their favor. Now, when someone hears Apple, they think iPod, and because they think iPod they think things like â€Å"stylish, innovative, etc, and will have no probably investing in more products by Apple. The decision to purchase will be easy and quick. When it comes to a person, the halo effect can of course be beneficial for the person who is pretty, and therefore intelligent, but when it comes to the person who is overweight and therefore lazy, it can pose an issue. This would be the devil effect. The devil effect, or the reverse halo effect, is the tendency to form an overall positive impression of a person/product on the basis of one negative characteristic or trait. According to the article, Physical Attractiveness Bias in Hiring: What is Beautiful is Good, written by Comila Shahani-Denning, â€Å"There is considerable empirical evidence that physical attractiveness impacts employment decision making, with the result that the more attractive individual, the greater the likelihood that that person will be hired. This is generalization is known as the ‘what is beautiful is good’ stereotype† (14). What we can see from this quote is basically that if a beautiful woman comes in to interview for a managers position she will most likely be hired versus, lets say, an obese woman. Based solely on looks, and not on qualifications, the hirer will have already assumed that because this woman is beautiful she must also be intelligent (halo effect). And because the other woman is obese she just has to be lazy and irresponsible. This is an example of the devil effect. The hirer will probably ask themselves something along the lines of â€Å"if this person cannot manage her own weight how will she manage this office? † It is yet unfortunate, that often many decisions in the business world can be made based on that one negative or undesirable trait in a person. The decision not to hire her because she isn’t skinny and pretty is biased and unfair. â€Å"Making hiring decisions based on non-job-related factors is detrimental to the overall organizational performance† (Shahani-Denning, 14). She may actually be more qualified for the position, and have a more impressive resume and job experience, versus the â€Å"beautiful† woman. When I think about how the halo and devil effect relate to today’s culture/popular culture, I think of the police department and how people get profiled on the street. There is a lot of controversy going on that police profile based too much on looks and not enough on behaviors. For example, there are often times when I am walking down the street or about to take the train and I will see the police stopping a young kid who is dressed baggy. I believe they assume based on his baggy attire that he cannot be anything more than a â€Å"thug/dealer† or delinquent kid cutting school. They may be stopping this kid while someone walking right past them, who might actually look like your average Joe, could actually be the â€Å"thug/dealer. † This would be the devil effect. But, because this average Joe is more attractive in the sense that he isn’t wearing his pants low, he will be overlooked or looked up upon by the police versus the rest of society as someone â€Å"good. † This would be the halo effect. Overall, the halo and devil effect are very interesting. I believe these effects impact that world unconsciously every single day. We can look to many products, such as Apple products, and many people, like those involved in hiring processes to fully understand how both can play out in todays society.

Charles Willard Moore - essays

Charles Willard Moore - essays Moore "mixed high architecture and high camp with gleeful abandon" (Filler 52). When he died in 1993 of a heart attack at age 68, friends and admirers praised his work and accomplishments saying that he left a "living legacy" in the thousands of architects he trained and inspired. He was also described as the most influential architecture professor (most notably Yale for ten years and the University of California at Los Angeles) of his generation. "Unlike many other star architects he was also a great teacher, and for over forty years he imparted his vast knowledge and passionate beliefs with unparalleled intelligence, gentleness, and merriment to generations of students" (Filler-1994 52). For more than forty years, Moore shared his vision with students that there is no higher purpose for an architect than to create homes and public places that have the ability to satisfy and comfort people, as well as provide a benefit atmosphere in which one's inner life can be satisfied along with the physical need for shelter and comfort. During his career, he produced twelve books, and unlike most books on architecture written by architects, he illustrated that it was possible to have a larger vision about building other than the desire to be new, different, or unique. He was a writer who was also an architect rather than the usual architect who thinks he can write. The most memorable and interesting of his books is "The Place of Houses," written with Gerald Allen and Donlyn Lyndon (his books always had co-authors) and published in 1974 (Filler-1996 80). Moore was the typical California and is best-known work for his "major" work found along the coast of California from Los Angeles to his Sea Ranch on the Mendocino coast north of San Francisco, a landmark of ecologically sensitive design built in the 1960s. His work ranges from the nonconformist Faculty Club at the University of California at Santa Barbara to the University of California a...

Functions of a public nature under a provision of the Human Rights Act Case Study

Functions of a public nature under a provision of the Human Rights Act of 1998 - Case Study Example Those courts or judicial bodies shall act accordingly when an individual applies for that relief or remedy. Thus, if one perceives that any government authority exercises its powers illegally, he (the aggrieved party) may file or apply to the Administrative Court for judicial review. This means that the petitioner or applicant will be asking the Administrative Court to quash or set aside the allegedly illegal act or order or decision of the challenged government authority.In one case law, the grounds for judicial review were summarized into illegality, irrationality or unreasonableness, and procedural impropriety.1 Illegality and irrationality are founded on substantive considerations as both relate to the principles and theories applied in asking for the review of the act, order or decision of the respondent government authority. Procedural impropriety, on the other hand, points to the serious flaws of the procedures followed by the government authority in doing the act or in issuin g the order or in rendering the decision.Ordinarily, judicial review does not entangle so much in difficulty for its application and interpretation in cases on the subject of human rights. Thus, if an administrative office under the education ministry issues a ruling, for instance, that a certain public high school will accept only straight male boys for education grants, that ruling will be subject to judicial review if the prospective gay students apply for the same on the possible contention of discrimination which will have repercussion on their human rights even under common law. With the passing of the Human Rights Act of 1998 and the interpretation of basic rights and freedoms coverage in conjunction with the European Convention on Human Rights, there may be debates on the issues. Before the said law, no written law in the United Kingdom enumerated basic human rights and fundamental freedoms. These key human concerns were embodied in the general common law. Then came the Convention where provisions on basic human rights and fundamental freedoms are clearly stipulated. In view of all these, arguments on the issue of reconciling the Human Rights Act and the Convention have abounded. For instance, in the case of Ghaidan v. Godin-Mendoza2, the Human Rights Act was put on the test. Ghaidan v Godin-Mendoza was about gays who lived together as couples. Under the applicable law on rental succession, gays who treat each other as conjugal partners are not considered as husband and wife. Upon judicial review, Article 14 of the Convention was invoked and the court found that the claim against discrimination on the basis of sex or other gender orientation for that matter was tenable. The calisthenics all about the variances will lead to resolve the perception that the convention has become inferior to the Human Rights Act. It is at this point that the importance of judicial review in administrative law becomes apparent. The first part of Section 3 of the Human Rights Act says that primary and subordinate legislations must be construed such that local laws are compatible with the rights listed in the Convention. The statutory provision has its rationale. As a signatory to the treaty, the UK must abide by the rules of the Convention. Hence, UK statutes are interpreted in a way that there is agreement with the Convention. The final portion of Section 3 is the meat of the problem. It states that it does not affect the validity and continuing operation of the incompatible primary law. Does this affect the strength of the Convention' The answer is in the negative. Current primary and subo